Is your website getting a lot of traffic, but not a lot of sales? Maybe you need to take a look at the keywords you're using.
Arguably, keyword selection is the single most important stage in the entire optimization process. If you do not choose the correct keyword phrases you will not maximize your website search results. Keyword selection is not necessarily about looking for the most searched phrases. A profitable optimization is one which produces the greatest return on investment for the time and money that are available to put towards it.
A term or a phrase used by a searcher to find information on a particular topic is called a "keyword". "Keyword selection" is the process of scrutinizing different prospective keywords to select the right ones for your campaign. It is the stepping stone to your success in the Web world. Find the right keyword, and you strike gold. Make a mistake, and you've just punched yourself in the face.
For example, during my train station experience, I was never taken out of the station path, never walked down a long hallway, or moved to the outside. The process was very simple. Exit train, see store logos, enter store, buy, sent back to train station hallway, exit station. Beautiful !
When working with optimization, ask yourself, are your site tasks simple? Is your content easy to read? Are your forms this easy to work with? Does your design guide me to a goal ?
There is so much to know post-Panda, post-Penguin. It’s impossible to cover it all in one article, so here’s a basic guide to get you started on your new journey as a site optimizer.
In Google, for instance, inbound links are king, so simply optimizing what is on your webpage will not go far in Google. The good news, however, is that Yahoo and MSN do pay more attention to what is on the page and rank webpages more on the merits of on-page optimization that upon inbound links.
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